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MYTH #1
Usability testing is expensive
MYTH #2
People read on
the web
MYTH #3
All pages should be accessible in 3 clicks
MYTH #4
People don’t scroll
MYTH #5
Accessible sites
are ugly
MYTH #6
If your design is good, small details don’t matter
Mobile app
More than
money

Buy, transfer and exchange
the most popular digital currencies. 

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Web design
IBM
Career site

The most important recruiting
channel.

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Mobile app
The future
of Digital News

What is the best way to bring
the news to the user?

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PRIMON, A DIGITAL WALLET
Cryptocurrency
October 2018
Problem statment

Modern day finance technology has provided a wide variety of payment methods that are at our disposal, including in-app currency and deregulated digital currency. However, the majority of the masses have yet to embrace the idea of cryptocurrency — as either an investment tool or as a regular payment method. With the exclusive nature and uncertainty of cryptocurrency, most find it unnecessary and separate from their personal lives.

PROJECT GOALS
1
A new approach
My challenge was to make the content more accessible and organize it logically. The client also asked us to make the site so appealing and enjoyable for job seekers that it would help the organization stand out from the competition.
2
Attract Talent
% Increase
3
Business requirements
- Show what we offer to young graduates and experienced hires
- Show vacancies
- Show our recruitment process
- Have some video’s and photo’s to set the scene
- Multiple ways to apply for job
- Links to social media
UX Challenges
1
People can’t see the benefits of using cryptocurrency.
2
Using cryptocurrency requires knowledge of cryptocurrency.
3
Cryptocurrencies
are hard to use.
Project goals
1
Educate users about cryptocurrency concepts.
Good user education is key. Interactions which gloss over all the terms leave people more confused. A lot of our design metaphors are wrong! A wallet does not contain coins because the coins are in the network, and the wallet is more like a keychain of keys–and if you hand off a key to someone you give them access to your money. There are no coins in digital currencies–they create leger entries with inputs and outputs that are infinitely divisible and recombinable (which coins don’t do).
2
Educate users about the benefits of using cryptocurrency.
Show people that cryptocurrencies are cheaper, safer, and nation-state independent. Educate users on the possibilities of microtransactions, being your own bank, and other things that are not possible with cash or credit cards.
3
Improve the availability, accessibility, and interfaces.
We can do things to make cryptocurrencies easier to use. This includes increasing the number of merchants which accept cryptocurrencies and to raise awareness of which merchants they are, improving the existing infrastructure so that cryptocurrencies are able to be used despite network conditions, and standardizing the UI across various wallets and payment systems to minimize the re-learning process. Even better, it would be great to make it really easy to use cryptocurrencies by providing tax documentation.
Research methods
User interviews
Prototype testing
Persona
User journey
Market research analysis
Information Architecture
Stakeholders interview
Some users send us the backup pdf
and ask. How can we recovermy wallet. They never realise howimportant is the back-up pdf.
Anonymous Users
Userflows
Wireframes
Wireframes HIGH Fidelity
Prototype
IBM CAREER SITE
CIC BENELUX
March 2019
Problem statement

High bounce rates on career sites and applicant tracking systems is a well-known problem. Numerous studies have shown that the majority of job seekers who begin an application online don’t complete it. As trouble some as this persistent problem is, there’s a similar problem that many organizations need to fix too: disorganized career sites that make it difficult to find the jobs to apply to in the first place. There’s no point in having a career site if job seekers give up before they’ve even found your open positions.

PROJECT GOALS
1
A new approach
My challenge was to make the content more accessible and organize it logically. The client also asked us to make the site so appealing and enjoyable for job seekers that it would help the organization stand out from the competition.
2
Attract Talent
% Increase
3
Business requirements
- Show what we offer to young graduates and experienced hires
- Show vacancies
- Show our recruitment process
- Have some video’s and photo’s to set the scene
- Multiple ways to apply for job
- Links to social media
Current Career site IBM CIC Benelux (The Netherlands)
Project goals
1
Help & discover
Help potential candidates easily discover us.
They start their job search on Google, and they expect to find relevant employers and jobs in their search results.
2
Inform
By giving to the candidates all the information they need and more, we can provide an extraordinary online experience that motivates them to apply.
3
Provide a seamless apply experience
80% of job seekers prefer to apply through a career site. By including features like keyword search tools and position callouts, the best career sites make it really easy for candidates to explore IBM available jobs.
Research methods
User interviews
Prototype testing
Persona
User journey
Market research analysis
Information Architecture
Journey Map & Persona
Market research
Full UX analysis
Download (PDF)
Wireframes
Prototype
Take a look to the final result
Prototype Live
A/B Testing
Version A
Version B
Conversion Funnel
Visit Career Site
(Monthly traffic)
Conversion rate
(N applications)
Job alerts
(N signing up)
Referral traffic
(Job boards/channel)
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